Biscuits & Baked Goods
Choosing the right sugar is essential for the success of your baked goods. In the highly fragmented and diverse confectionery market segment (biscuits, cakes, baking mixes or sweet pastry), a unique taste experience is what counts most.
We understand the challenges you face as a buyer and offer tailored solutions to take your products to the next level. Our experts will help you find the ideal solution for your specific needs so that your bakery products always exceed your customers’ expectations.
Trust our experience and let us work together to create the perfect taste for your baked goods.
Challenges for the Baked Goods Industry
Choosing the right sugar for baked goods is more important than ever. Clean labelling and a short ingredient list on your products are essential to consumers who are looking to avoid artificial flavours, colours or other ingredients based on non-natural sources. Not to mention the ever-present challenge of delivering the tasty delights your customers love, but preferably without artificial preserving agents.
What do your Customers want?
Consumers are becoming increasingly aware of where their food comes from and how it is produced. More and more people are looking for natural, organic, regional and minimally processed ingredients. Sustainability is also becoming increasingly important – a trend that is clearly reflected in the bakery sector.
Taste remains king
The visual appeal of your product and its promise of a superior sensory experience with just the right texture and, especially, its exquisite taste play a vital role in every consumer purchasing decision.
Why is Südzucker the ideal partner for your baked goods and biscuits?
First-Class Sweetening Solutions - Make Your Baked Goods Stand Out
All of our sweetening solutions are created to help you master the multitude of challenges and opportunities today’s consumer represents for you. We can do that because sugar is a critical factor along the entire sensory experience journey – from enhancing sweetness and taste to visual appeal (Maillard reaction) to texture (e.g. crunchiness), volume, and as a natural preserving agent.
Let us help you stand out. Work with us and put the broadest portfolio of regionally sourced granulated, paste, and liquid solutions to work for your products, such as biscuits, cookies, cupcakes as well as organic baked goods. Use our pearl sugars, fondants, icings or filling solutions like brown sugars, candy sugars to create the visually tempting, tasty delights your customers will always prefer.
Tailor-made Solutions for Your Requirement
When your needs go beyond our standard portfolio, the deep application expertise of our R&D specialists is at your disposal to create the custom sweetening solutions that help you reach your goals.
Do you want to know more about the range of applications of Südzucker´s products, such as sugars for the baking industry? Do you need support in selecting the right sweetening solution for your application?
Sweetening Solutions For your baked goods
